So what is Augmented Reality?
These days, most of us exist in two worlds: the physical and the digital.
Online, we connect with friends, share experiences with each other, watch videos, listen to music and buy stuff. Augmented Reality blurs the boundaries between these two worlds and brings them together. It’s a broad term used to describe the technique of superimposing and anchoring realtime graphic content onto the real world - essentially augmenting what we see.
String is known as vision-based AR, which means that it uses your mobile device’s camera to recognise an arbitrary image and superimposing 3D graphic content into the live video so it appears to co-exist in your physical environment.
So movie characters can come to life, climb out of a poster and show you the trailer, or point you towards the nearest cinema. Read or see more information about a product, just by aiming your mobile device at the packaging, poster or flyer. Explore a product in full 3D, then buy it straight from a magazine advert. Concert visuals swirl around a music act, while reacting to the music. Videogames suddenly have a new playground - our real world. Museums broaden their appeal with rich media. Brands have a new way to engage their audience.
There’s no doubt that AR is here to stay, and String is at the forefront of enabling developers to create these exciting, immersive experiences ahead of us.